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2 months agoEven just cloud storage uses a surprising amount of energy. I’ve my students calculate a price per rick roll just to start seeing that there are actual energy costs and usage associated with things like google search, storing a cloud file, etc. I forget the paradox name, but we’ve made storing files and the cloud (that is, using other people’s computers) so easy and efficient that we are now using even more energy.

I can’t read the whole article, but the part about shifting mindsets quickly is not only a part of business schools. I think the articles point is that the elite class is educated at business schools, and this pushes a particular mindset.
Cech has a very good study about engineering schools having a “culture of disengagement” and essentially it is a discipline captured by capital as well.
Jstor link: https://www.jstor.org/stable/43671164